Analytics – Results Analysis

If you’re not measuring it, you’re not managing it

Accurate and detailed results analysis is critical for continuous, cost-effective direct response advertising campaigns.

By using our own bespoke response programmes, we are able to convert the response information received from advertisers into meaningful and essential streams of information. This enhances the performance of future campaigns by ensuring maximum cost effectiveness on CPR, AOV, response values, conversion, copy performance etc.

This information, together with our considerable expertise in media buying, helps us to direct your advertising media expenditure and channel it into profitable areas.

The bottom line is that our campaign results analyses will show you exactly how hard each media vehicle, each product, each advertisement type and each advertising pound you’ve spent, has worked for you.