The digital space – making sense of it and making sales in it

This is a sector that has seen enormous growth in the last five years and continues to grow and develop and become a core route to market for an ever expanding spread of advertiser types.

At Mediability we are able to provide full online campaign planning and campaign management services.

The services we are able to offer are:

  • Search Engine Optimisation (SEO)
  • Pay-per-click (PPC) marketing
  • Website Development
  • Website Design
  • Social Media Marketing
  • Internet Display Advertising

Search Engine Optimisation

Search engine optimisation (SEO) is a process which helps your website gain visibility among search engine users. A thorough, well-planned SEO campaign can increase the number of visits your website receives and subsequently improve sales and conversions.

Of course, ranking first on a search engine results page gives your business a huge advantage over your competitors. It means your site will be seen first and, crucially, its prominence at the top of the rankings gives it an authority over other companies listed. We can help your business gain top spot through an in-depth process through which, in stages, we analyse, improve and promote your website.

Pay-per-click marketing

Search engine results aren’t just made up of naturally optimised rankings; sponsored results also play a part. These positions, based on specific search terms, appear at the top of search results and are bid on by online marketers. They only pay when users click on their advert. This is called pay-per-click (PPC) marketing and, while more costly, it produces quicker results than search engine optimisation.

PPC marketing ranks as possibly the most concentrated and targeted technique in online marketing and needs constant monitoring to ensure the right areas are being tracked. With expert PPC consultants at our disposal, we know how to run an effective campaign, one which is both thoroughly researched and in-touch with the latest search trends.

Website development

It’s important for a business to have a website that is not only consistent with the needs of its users, but also adheres to the criteria required to achieve high search engine rankings. To this end, we build websites from the ground up in addition to retooling existing sites to ensure they have the features necessary to perform as a functional business website.

Web design

Website design is an area where business owners are often happy to spend large sums, without actually being sure it can keep browsers on their sites. Bounce rates (the rate of people visiting one page of your site and then leaving) can be high and conversions can be low, despite having one of the most technically sound sites possible. One key factor in web design is that of knowing your audience and what they want from a website. If you can marry the product you are offering with your main audience demographic, you’re much more likely to attract conversions. We work to ensure companies receive a site that isn’t just arresting, but engaging and easy to navigate.

Social media marketing

Social media has become a big part of people’s lives over the last few years, and now more and more opportunities are opening up for businesses to market products using social channels. The key factor about social media that appeals to companies is the interaction with customers it can offer. For example, platforms such as Facebook and Twitter gives business the chance to reach out to new and existing audiences in a whole host of different media.

A well-managed social media campaign can bring you closer to your audience than ever before. It can be more than just another contact point, and can even help dictate the way your product is marketed in the future. We provide bespoke campaign management which tracks and directs the performance of your brand on Facebook, Twitter, YouTube and beyond.

Internet Display Advertising

We plan and buy campaigns using a variety of display formats (banners, MPUs, skyscrapers etc) to target consumers either through specific site selection, ad networks or ad exchanges.

There are a number of targeting strategies we use, such as behavioural, demographic, contextual and geographic as well as the employment of re-targeting techniques.

The campaigns are bought using the most appropriate metrics for that situation – these might include CPM (cost per ‘000 impressions) or CPA (cost per acquisition).