Big screen savings

The increasing digitisation of cinema has meant much greater campaign flexibility, particularly at a local level, as well as the reduction of campaign lead times and the removal of much of the cost associated with the production and distribution of cinema advertising material. All this adds to cinema’s attractiveness as an advertising medium, a medium that is currently growing at a faster rate than any other traditional channel.

At Mediability, we are experienced in planning and buying cinema campaigns at both a national and a local level, delivering the best value for our clients by using demographic targeting, geographic targeting, or following a specific film or films.