Low-cost airwaves

At Mediability we have used radio advertising effectively for a number of our clients. We are fully conversant with radio’s strengths – among them its one- to-one relationship with the listener and its low ad avoidance – and how it can perform both as a solus media channel and as a media multiplier when used as part of a mixed media campaign.

In a reflection of what we do in the press arena, we are always conscious of late-availability airtime and the significant cost savings that this can bring to our clients.